50
mosquito net
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$60.50avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$16.82–$159.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,233.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 64K searches