52
maternity pads after delivery
Worth a lookShows low returns (0.5%), but soft demand (-7.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$51.25avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$10.60–$195.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$205K$205K/yr · 85K searches
Review moat
Bad4,992.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Signals High Price