60
kids conditioner
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$43.66avg listing price — sweet spot $15–$100
Price range
Great$14.89–$106.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Growth
Good+31.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,744.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 28K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality