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huggies size 5
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great399.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$91.54avg listing price — sweet spot $15–$100
Market size
Good$309K$309K/yr · 42K searches
Price range
Good$34.59–$166.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price