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drynites
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$76.53avg listing price — sweet spot $15–$100
Price range
Good$27.83–$134.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,085.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price