56
door stopper
Worth a lookShows a sweet-spot price point ($26.37 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.37avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$3.53–$47.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,034.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$173K$173K/yr · 125K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch