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door lock
Skip itPrices mostly outside the sweet spot ($8.73–$716.44) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great442.28avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$102.79avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$163K$163K/yr · 86K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.73–$716.44cheapest to priciest tracked listing — scored on the share inside $15–$100