36
diaper bin
Skip itPrices mostly outside the sweet spot ($66.64–$534.08) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$229.43avg listing price — sweet spot $15–$100
Review moat
Bad8,114.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 23K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$66.64–$534.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price