36
car seat
Skip itPrices mostly outside the sweet spot ($52.67–$959.72) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good824.23avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$257K$257K/yr · 194K searches
Avg price
Okay$287.26avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$52.67–$959.72cheapest to priciest tracked listing — scored on the share inside $15–$100