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cabinet lock
Worth a lookShows a sweet-spot price point ($41.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$41.82avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$8.67–$137.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good925.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 35K searches