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52

busy book

Worth a look

Shows a sweet-spot price point ($55.16 avg), but a small market ($26K/yr) keeps it on the watch list.

Market size 7Growth 82Conversion 16Competition 59Returns 81Price range 62Avg price 91Brand share 46Review moat 74Quality gap 47

Avg price

Great$55.16

avg listing price — sweet spot $15–$100

Growth

Great+77.6%

90-day search growth — must beat 0% to launch

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good558.32

avg incumbent reviews — the moat a new listing must climb

Price range

Good$21.46–$148.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 37K searches