53
busy board
Worth a lookShows a sweet-spot price point ($75.51 avg), but a small market ($40K/yr) keeps it on the watch list.
Avg price
Great$75.51avg listing price — sweet spot $15–$100
Review moat
Great355.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Price range
Okay$29.43–$174.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 28K searches
Signals High Price