40
braun thermometer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$158.94avg listing price — sweet spot $15–$100
Market size
Okay$252K$252K/yr · 31K searches
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Price range
Okay$30.54–$251.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,911.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price