41
baby swing
Skip itPrices mostly outside the sweet spot ($67.95–$1113.14) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,258.48avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$323.22avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 74K searches
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.95–$1113.14cheapest to priciest tracked listing — scored on the share inside $15–$100