44
baby nest
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good942avg incumbent reviews — the moat a new listing must climb
Avg price
Good$132.40avg listing price — sweet spot $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 66K searches
Price range
Bad$44.90–$478.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale