46
baby gate
Skip itHigh returns (12.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$160.57avg listing price — sweet spot $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Market size
Okay$255K$255K/yr · 92K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad6,034.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$37.14–$338.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad12.2%return rate — above 5% kills the launch gate