39
baby carrier
Skip itHigh returns (9.0%) — this niche doesn't clear our bar today.
Avg price
Good$132.23avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$329K$329K/yr · 191K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,556.14avg incumbent reviews — the moat a new listing must climb
Price range
Bad$32.35–$341.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate