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antibacterial body wash
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$31.00avg listing price — sweet spot $15–$100
Price range
Great$14.42–$70.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$183K$183K/yr · 64K searches
Review moat
Okay2,966.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand