38
water tank
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great162.26avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$202.09avg listing price — sweet spot $15–$100
Price range
Bad$30.87–$737.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 21K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch