38
tire deflator
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great169.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$104.89avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$15.95–$326.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 41K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-62.4%90-day search growth — must beat 0% to launch
Signals High Price