49
ski mask
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.00avg listing price — sweet spot $15–$100
Price range
Great$13.20–$74.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,830avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 72K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch