58
horn
Worth a lookShows demand growing +113.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+113.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$70.41avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,620.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay$21.47–$223.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 21K searches