52
ashtray
Worth a lookShows a sweet-spot price point ($24.37 avg), but soft demand (-17.3% this quarter) keeps it on the watch list.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$4.20–$57.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Great467.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 89K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch