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vinyl records
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Okay$188.77avg listing price — sweet spot $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 112K searches
Review moat
Bad4,254.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad$31.03–$807.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price