46
spinning wheel
Skip itPrices mostly outside the sweet spot ($33.38–$628.19) — this niche doesn't clear our bar today.
Review moat
Incredible60.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$134.41avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 12K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad$33.38–$628.19cheapest to priciest tracked listing — scored on the share inside $15–$100