30
smoke machine
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great161.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$255.66avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$58.21–$579.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$24K$24K/yr · 33K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale