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scrapbook
Worth a lookShows a sweet-spot price point ($39.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.90avg listing price — sweet spot $15–$100
Price range
Great$13.22–$73.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,077.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 73K searches