51
scissors
Worth a lookShows low returns (0.6%), but a deep review moat (11,188 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.80avg listing price — sweet spot $15–$100
Price range
Great$3.04–$52.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 115K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,188.19avg incumbent reviews — the moat a new listing must climb
Signals Out of Stock