43
resin
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good753.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good$120.01avg listing price — sweet spot $15–$100
Market size
Okay$217K$217K/yr · 82K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$14.96–$348.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch