59
paint by numbers for adults
Worth a lookShows a thin review moat (60 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible59.93avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$40.64avg listing price — sweet spot $15–$100
Price range
Incredible$19.09–$67.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$128K$128K/yr · 124K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch