54
measuring tape
Worth a lookShows low returns (1.0%), but a deep review moat (6,168 avg reviews) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.10avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.93–$114.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good$280K$280K/yr · 96K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,168.47avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand