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masking tape
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great228.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$3.24–$40.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.10avg listing price — sweet spot $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$114K$114K/yr · 63K searches
Signals Low Review Barrier