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loom bands
Worth a lookShows a thin review moat (112 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great111.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$47.60avg listing price — sweet spot $15–$100
Price range
Great$14.67–$101.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 24K searches