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Worth a lookShows a sweet-spot price point ($29.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.72avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.57–$218.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 130K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,006.82avg incumbent reviews — the moat a new listing must climb