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fashion tape
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.12avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.40–$67.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,591.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 24K searches