47
doodle glow
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great150.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$61.00avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$33.38–$163.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 18K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch