62
clay
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$34.34avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Market size
Good$719K$719K/yr · 394K searches
Price range
Good$5.03–$138.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,168.25avg incumbent reviews — the moat a new listing must climb