58
mini fridge
Launch itA $1.7M/yr market growing +30.8% this quarter with returns at 4.4% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great$1.7M$1.7M/yr · 849K searches
Review moat
Great370.36avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Okay$322.64avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$63.09–$832.61cheapest to priciest tracked listing — scored on the share inside $15–$100