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Case study · Toddler play and feeding

Tiny Tinker

Three years in, the account runs ahead of last year on less ad spend, and the hero product moves 500+ units a month.

Tiny Tinker makes toddler play and feeding products, and Flapen has managed the brand on Amazon for three years running. Listings, advertising, inventory and reporting all sit with our Full Account Management team.

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Matt Dorband in a customer interview for Flapen

“Flapen found baby product sub-niches I'd completely missed. Ran the profit calculator, numbers checked out, placed my first order with actual confidence.”

Matt Dorband · Business owner

The brand store

Tiny Tinker on Amazon

A storefront built around toddler play and feeding: stacking cups, snack boxes, clay kits and the JOYJUNCTION trademark behind them.

Tiny Tinker store banner with two smiling children at a table with a talking cactus plush, stacking cups, clay animals and a snack box
Visit the storefront

The product

Rainbow Stacking Cups 8-Pc Set

The listing that carries the brand and the range around it. The hero product links to its live Amazon page.

Eight rainbow-colored stacking cups shown as a tall tower, a nested stack and small stacks revealing numbered bases

Primary listing image

See it on Amazon

The creative

Tiny Tinker on video

The brand's own spots, straight off the listing.

The spots that run on the listing and the storefront.

Results

See what sellers are saying

Mike Grady in a customer interview for FlapenView story — Mike Grady+30% year over year“May was a great month. Up 30% over last year. Let's keep it rolling in June.”Mike Grady · Grady's Pitching School
Chris Garvey in a customer interview for FlapenView story — Chris GarveyTACoS 10.8% → 9.9%“Was burning hours on research that Flapen's AI does in minutes. Told me exactly what was worth pursuing and what wasn't. Wish I'd found it sooner.”Chris Garvey · SnoreLessNow
Matt Dorband in a customer interview for FlapenView story — Matt Dorband+41% YoY pace“Flapen found baby product sub-niches I'd completely missed. Ran the profit calculator, numbers checked out, placed my first order with actual confidence.”Matt Dorband · Tiny Tinker
Logan Leckie in a customer interview for FlapenView story — Logan Leckie5.7% TACoS at scale“Nice $3K day yesterday… new record?!”Logan Leckie · Vora Bowl
Brecht Powell in a customer interview for FlapenView story — Brecht PowellRepeat buyers 7% → 14%“Repeat customers doubled. That's when we knew it was working.”Brecht Powell · Oral Pouch Solution
Stephanie Hansen in a customer interview for FlapenView story — Stephanie Hansen16.9% conversion rate“Thank you for all of your hard work and continued support. We really appreciate everything you've done.”Stephanie Hansen · Silver Aid
Marko Tähtivaara in a customer interview for FlapenView story — Marko TähtivaaraACoS 88% → 32%“One tool instead of five. Research, forecast, optimize, done. Exactly what I needed.”Marko Tähtivaara · GrillX
John Mallia in a customer interview for FlapenView story — John Mallia157 active subscriptions“Didn't know where to start with research. Flapen connected the dots and by launch day the numbers already made sense.”John Mallia · Purefiz
Aubrey Laflamme in a customer interview for FlapenView story — Aubrey Laflamme9.5x creator-ads return“Flapen found the product, launched it, and had us profitable in under 6 months. They now manage our 2 brands with 15+ SKUs — we're growing faster than we ever did alone.”Aubrey Laflamme · TuffTynz

La méthode

L'histoire, le système et la science

Trois pages racontent toute la méthode. Choisissez où approfondir.

Les fondateurs de Flapen réunis lors d'une conférence de vendeurs Amazon

L'histoire de Flapen

Comment un ingénieur logiciel a fini par lancer plus de 500 marques Amazon, et pourquoi toute la méthode est publique.

Le fondateur de Flapen dans une conférence e-commerce

Le système Flapen

Les cinq étapes entre une idée de produit et une marque rentable, publiées de bout en bout.

Le fondateur de Flapen présentant le radar du Flapen Score sur la scène d'une conférence

La science derrière nos scores de niche

Comment le Flapen Score évalue chaque niche, et les preuves derrière chaque composant.