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word party birthday party supplies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.47avg listing price — sweet spot $15–$100
Price range
Great$10.38–$103.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier