34
wooden rocking horse
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great185.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.69avg listing price — sweet spot $15–$100
Price range
Good$14.36–$174.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 158K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price