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wobble toy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.38avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$334K$334K/yr · 1.0M searches
Price range
Okay$4.52–$195.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,594.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand