43
will byers
Skip itSoft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.93avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$83.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great484.26avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 450K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-66.6%90-day search growth — must beat 0% to launch