35
wicked game
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good573.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.21–$137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$161K$161K/yr · 173K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf