33
white elephant game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great397.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$8.49–$19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 67K searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier