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welcome to derry
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.83avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,078.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.71–$170.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$330K$330K/yr · 898K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.7%90-day search growth — must beat 0% to launch