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wednesday lego
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.97–$109.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good858avg incumbent reviews — the moat a new listing must climb
Market size
Okay$253K$253K/yr · 452K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-31.6%90-day search growth — must beat 0% to launch