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waterproof playing cards
Launch itA $904K/yr market growing +78.3% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Great$5.96–$45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$904K$904K/yr · 920K searches
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,477.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf