31
unstable unicorns
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 156K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,945.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$9.03–$16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand