29
unstable unicorns expansion packs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Review moat
Good1,218.3avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.03–$16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand